About
We exist because the market is bigger than your competition realizes.
What we believe
Five principles that hold the work together.
Principle 01
The work comes first.
We only take on operators who have already built something real. We don't fix bad operations — we make great ones visible.
Principle 02
Data is the diagnosis.
Every engagement starts with Phase 1: the Industry Intelligence Report. Strategy without diagnosis is guessing.
Principle 03
Visibility, not virality.
We don't chase trends or viral moments. We build the system that makes the right people see you, consistently.
Principle 04
USD or nothing.
Every metric we report is normalized to US dollars. No vanity numbers. No currency tricks. Real money, real results.
Principle 05
Bilingual is not optional.
The Hispanic market thinks in two languages. So do we. Every strategy, every campaign, every report — fluent in both.
Principles above are placeholder. Manuel writes the final version.
The team
The operators behind the operators.
Manuel Luna
Founder & CEO
Paulina
COO
Eunice
Director of Strategy
Oscar
Marketing & Sales
Valeria
Content
Angel
Editor
Daniel
Website Developer
Advertising
Paid Media
GMB
Local Presence
Market Opportunity
Why 828 exists, and why now.
$800B
Hispanic-owned business contribution
Annual contribution of Hispanic-owned businesses to the US economy.
7.7%
Growth rate vs 0.46%
Hispanic-owned business growth rate, versus 0.46% for all US businesses.
$102B
Visibility gap
Estimated annual revenue Hispanic-market operators lose to better-marketed competitors.
Authority
Trusted by the people who train the markets we serve.
Tax · Education
Antonio Nava
Founder, The NAVA Group Co · IRS Enrolled Agent · Stanford SLEO-Ed Fellow · Fellow of the National Tax Practice Institute · #1 International Best-Selling Author
Antonio Nava is the national instructor who trains Latino tax professionals across the United States and internationally (most recently Madrid; September 2026 next).
Mannie speaks annually at the Tax Colloquium — NAVA School of Business's flagship national training summit — to the Latino tax professional community gathered from across the country.
Business · Education
Laura Elena Martinez
California's most influential Latino business educator · Business Coaching Academy (BPPE-recognized) · Host, Simposio de Negocios · 24,000+ community
Mannie has two ongoing roles in Laura Elena's ecosystem: annual speaker at the Simposio de Negocios, and marketing class instructor inside the BPPE-recognized 7-week Business Coaching Academy.
Together, the relationship reaches Latino entrepreneurs from across the state of California.
Healthcare · National
National Healthcare Thought Leader
Arizona · MD board-certified executive · Featured in national women's health summits and consumer health technology platforms
828 builds strategic content and brand foundations for a recognized national leader in women's cardiovascular health — supporting board governance, AI healthcare applications, and consumer-facing wellness platforms.
Ready to find out what the market is actually seeing?
No pitch. No fluff. Just the diagnosis.
Book a Strategy Call